Garnier

It’s All About Love

Brief

To create a video that is related to Valentine's Day, touches people’s hearts and endorses the products directly or indirectly. 

Idea

to Proposed to deviate from couple love on Valentine’s Day and focus on the love that people have with their closed friends and family for brand love video which is accompanied by giftable Serum Mask Bouquets Sales and Online Promotions. 

Result

Selected recent Myanmar Idol Contestant who was influential to Gen Zs & Millennials. The script was built on the idol’s true story to portray the idol’s relationship with his mom. The video also called for Garnier’s facebook followers to tag their loved ones in the comment and expressed what these loved ones meant to them, so that Garnier could send out special gifts, as shown in the video to their loved ones. The Teaser and Promotion also featured the idol. 

Campaign Resulted in 2.5 M views and 90K engagement, where 95% were positive,  especially 32% of all engagements were about purchase intent, positiveness towards the brand and the ads itself. The inquiries were more than double compared to the previous month and the post shares were 4X increased. 

Tik Tok Challenge

Brief

To leverage TikTok to educate the use of Serum Mask as well as the usage steps to urban audiences. 

Idea

Proposed a musical Tik Tok Campaign where the composed music was about steps and aftereffect while the rhythm was easy enough to act out. The musical was acted out by 5 different key opinion leaders, influential on youth in urban areas challenging the audience to participate as well. 

Result

Campaign resulted with wide awareness to more than 1.2M views on both Tik Tok & Facebook Channels. Garnier saw a 25% increase in online inquiries, new users and total users engaging to Garnier Myanmar was doubled.  Post shares among the fans and engagers were triple.